Let’s face it, we don’t all have the time (or money for social media managers) to post on every social media platform.
So, when choosing which Social Media platforms will suit your business, it’s important to understand each platform’s demographics and match them to your target market.
Here’s a quick overview of the important stuff!
Males are the highest users on Facebook, Instagram, X, LinkedIn & YouTube. Females are the highest on Snapchat & TikTok.
Facebook has the most active users with 56.3% identifying as male and 43.7% as female (as of 2023).
Facebook has the highest number of users aged 25-34 (Millennials) & *44-59 (Gen X)*.
33.33% of Gen Z’s (12-27) confirm they log on to Facebook at least once a day.
Snapchat has the highest number of users ages 18-29 (Gen Z & younger Millennials).
Most women on Instagram are between 18-34 (Gen Z & Millennials).
Most TikTok users in the U.S. are 10-19, followed by 20-29 (Gen Z & younger Millennials).
90% of Marketers find short-form videos like TikTok & Instagram Reels, have the highest return on investment (ROI).
Instagram has the highest ROI, engagement, and highest quality leads.
76% of TikTok users like it when brands are a part of special interest groups.
Facebook is the most effective platform for community building.
The average amount of time users spend on Facebook is 30.9mins, Instagram is 33.1mins, TikTok is 59.8mins, X is 34.1mins.
The Take Away…
If you can not spread yourself over every social media platform, it is best to consider which platforms will provide you with the biggest ROI. For example;
To target Gen X and Millenials, focus more on utilising Facebook and Instagram, not Snapchat and TikTok.
For Men between 25-34, Facebook is your best bet.
Children, teens and young adults are most active on TikTok and Snapchat.
If you want to build a community, use Facebook.
In all circumstances, short videos/reels between 10-17secs are the most effective for capturing attention and will provide the best ROI.
We hope that helps 
(Statistics from Hubspot https://blog.hubspot.com/…/state-of-social-media… & *Zipdo https://zipdo.co/statistics/generation-x-social-media/ )
Contact us if you would like any advice on which Social Media platform is right for you.
