Tips & Tricks

GnM Consulting Website Design

What do I need to build a website?

Step 1 | Choose a professional Website Developer (hint, hint!) This is optional of course, but highly recommended if you would like: Step 2 | Register a Domain Name A domain name is a unique website address used to locate your website online, for example, www.purodesign.com.au. You must register your domain name with a Domain Name Registrar and renew it every year. You can find and register your domain name through Puro Design. Step 3 | Build a website design brief Every
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Puro Design - Which Social Media Platform is right for me

Which Social Media Platform is better for my business?

Let’s face it, we don’t all have the time (or money for social media managers) to post on every social media platform. So, when choosing which Social Media platforms will suit your business, it’s important to understand each platform’s demographics and match them to your target market. Here’s a quick overview of the important stuff! Males are the highest users on Facebook, Instagram, X, LinkedIn & YouTube. Females are the highest on Snap
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Puro Design - Brand Makeover

Branding SOS: 7 signs your Business Branding needs a makeover!

Find out how to spot the warning signs of a stagnant brand and inject some pizzazz back into your business! Dear fellow business owners, Are you feeling like your brand is a little lacklustre? Is it time to admit that it needs a touch of magic to stand out in today’s competitive market?  Today, we’re pointing out those home truths that you may, or may not be ready to hear. Fear not, we’ve got the ultimate Branding SOS guide to help you get back int
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Puro Design - HTML Email Signature Design

How to add an email signature on your iPhone

So, you would like to customize your iPhone email signature and remove that awful “Sent from my iPhone” message! Too easy, just follow these step-by-step instructions… Simple Text-Only Email Signature To set up a simple text-only email signature in the standard iPhone iOS Mail Client on your iPhone, you can follow these general steps: 1 . Open your iPhone and tap the ‘Settings’ icon. 2. Scroll down and open ‘Mail’. 3. Scroll down and open ‘Signature
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Skincare Business Foundations

Skincare Business Foundations

Jennifer Rudd is a regulatory consultant and mentor for Australian cosmetics brands, and the founder of Skincare Business Foundations. After running her own skincare business, and having a 10-year+ corporate background in risk management, auditing and compliance, Jennifer decided to combine her business know-how and industry knowledge to help others build a solid business foundation. Since 2018, Jennifer has been supporting brand owners with expert regulatory advice and
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Your logo is just the tip of the iceberg!

Building a Brand Identity A successful brand comes down to much more than just your logo, yet so many new businesses make the mistake of overlooking the finer details. Your Brand Identity is built on the total experience that your business offers; the visual aspects of your business, as well as the actual customer experience are all key to how your brand is perceived. Essentially, everything you do in the public eye contributes to how your target market sees you as a com
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Designers & their clients: who owns the copyright?

Every April 26, WIPO (World Intellectual Property Organisation) celebrate World Intellectual Property Day to educate about the role that intellectual property rights (patents, trademarks, industrial designs, copyright) play in encouraging innovation and creativity. So, we thought we’d get on board this year and ask Charlotte Wigham; Head of Intellectual Property at Aticus Law; to write an article on how Intellectual Property relates to Designers and their clie
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Mailto email link not working in Chrome

Mailto email links are not working in Google Chrome

It seems that Google Chrome automatically selects to control the Protocol Mailto links! On my PC, the only way I could fix this problem was to go to: Control Panel > Programs > Default Programs > Set Associations Then scroll down to Protocols and select MAILTO and click the Change Program button. Here you can select your preferred method of opening Mailto links…I picked Microsoft Outlook as that is my email program.
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SEO - Search Engine Optimisation

SEO In 2016 – What To Expect

Like all marketing strategies, a bit of forward thinking helps get an edge over your competition, and it’s not to early to start thinking about 2016! You need to get your business website SEO ready now to reap the benefits at the next big Google algorithm update. Mobile is the future From what we can tell based on every update over the last 2 years, Google is paying more attention to mobile-ready websites. This is due to the increasing number of searchers made from
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